WHAT MILLENIALS WANT

25 Facts You Need to Know Before Selling Bridal to Millennial Buyers

GEN Z IS certainly on the cusp of entering the bridal market, but the age group responsible for 70 percent of all bridal sales are those aged 25 to 29, which are the youngest millennials. Here are 25 facts to keep in mind when selling to millennials.

1. They want to be greeted quickly.

2. They want to feel respected.

3. He buys peace of mind; she buys style, fashion and sentiment. For him, that means GIA lab reports, company benefits and trade-in policies. For her, that means design (often custom or branded) and pictures found on social media or brides’ magazines.

4. They’ve changed the size of the starter set. They are buying carat-and-a-quarter, carat-and-a-third, or even larger.

5. Some do more than 90 hours of research before they purchase.

To read the full article by Shane Decker, visit instoremag.com.