California Loan & Jewelry's philosophy for success has remained the same for over 100 years: honesty, integrity, and the best possible service to all customers. Whether a customer is borrowing $15 or $15,000 or buying a diamond ring, we want to make sure that he or she is completely satisfied. Our reputation in the community – including having the industry' best customer service – is one of our greatest assets.
Because California Loan & Jewelry relies so heavily on referrals and repeat business, we know the importance of customer service. We are committed to giving our customers the largest loan possible or highest purchase price possible for their merchandise. And we offer a 100% refund on any purchase (except special orders and clearance items) within seven days, no questions asked. If a customer believes they have overpaid for an item or realize they really don't need what was purchased, they can return the item for a full refund.
Building long-term relationships with our customers is very important to us. We know that a satisfied customer will share her experience with family and friends, who in turn will come to our store. It is those personal recommendations that have helped make our retail business successful.
California Loan & Jewelry's staff includes two graduate gemologists: Warren Anapolsky and Adam Anapolsky. Another staff member, Earl Dempsey, has been in the jewelry business in Sacramento for nearly 50 years. Combined, Warren, Earl and Adam have over 100 years of experience. And it is that sense of professionalism that differentiates California Loan & Jewelry from its competitors. The staff knows it must go further than the rest of the competition to keep our customers satisfied. We'll use our experience to help you make the right decision, working closely with you throughout the process so you understand exactly what is taking place.
Today, it is not uncommon for our store to be serving second- and third-generation customers. By continuing to make customer satisfaction our primary goal, we are confident of serving a fourth generation of customers.